Those who are new to article writing, write for the sake of writing. While this may create many volumes of irrelevant content that would provide the writer with some personal pleasure. However, it does nothing to increase your business prospects, improve the world, or move their audience to act.
So, what is the goal of great article writing, and how can it change your presentations? Professional writers always have one main goal in mind when writing: to transform their audience.
Great writers strive to help their audience see through different eyes, act differently, change the way they interact with the world.
Anyone can throw words together and make a complete sentence, but if you want to have an impact through your writing, you must learn to write for a conversion.
It’s the difference between being informative and being compelling and persuasive. There are three simple steps to transformational writing:
1) writing for a specific audience
2) using the right venue
3) choosing and executing the right type of transformation (there are three).
If you want to reach your audience, learn to understand them, get out of your own comfort zone, and write to their viewpoint.
One of the first things you should do with every piece you write is to identify your target audience, such as:
- income level
- purchasing habits
- interests, etc.
When you know who you are talking to, prepare your article to custom tailor the message to resonate with them.
The Right Venue
The medium you use to convey your message, which includes such as magazines, newspapers, journals, books, radio and TV ads, blogs and websites are important. The venue you choose in large part is determined by your audience.
For example, if you are writing a lengthy article on monetary policy intended for scholars and economists, the best venue is a journal.
Few people can stand to read long blocks of meaningful text on a computer screen.
You won’t have enough space to make your case in most magazines. On the other hand, if your content is concise, simple, and intended for a broad audience, a newspaper article will makes sense.
All of us are exposed to written communications that we skim or ignore, yet if that same message is presented in a venue more palatable to us, we’re much more likely to spend time reading it.
Writing for transformation requires utilizing the best venue for your subject matter and audience.
Writing Better Articles
There are three types of transformational writing to help you write better articles:
- A “know” transformation seeks to give you, the readers new information, or old information arranged to help you learn and know things you didn’t know before, in such a way that changes your life and perspective.
- A “feel” transformation seeks to evoke strong emotion in the audience.
- A “do” is designed to get an audience to take very specific, immediate, and tangible action.
New article writers look at this list and try to do all three; professionals focus on one and nail it because doing so affects the others.
- How do you want people’s lives to change because they read your message?
- What do you want to see occur in them?
- Do you want them to know, feel, or do something?
Pick one–yes, one–and execute it well, and the others will take care of themselves.
If you want your message to have an impact, you must learn to write better articles for transformation.
- Know who you’re writing to
- use the right venue to reach them
- and choose the right transformation and execute it well.
After all, transformational writing is the only writing worth reading.
Often when it comes to article writing, the result can be ordinary. In many instances, there is nothing that prevents you from getting creative in your article writing.
Some pointers will be helpful to you when it comes to getting creative in your article writing. By understanding these pointers, you will end up making your article writing more useful and more powerful.
Article writing can be boring at times, especially if you are shooting for a specific number of articles to be written each day.
So, it is easy with article writing to get sloppy, to forget to make the article interesting, or to not do a good job of teaching whatever it is you are teaching in the article.
So how do you make an article interesting, interesting enough that the reader sticks with you through to the end of the article and clicks on your web site?
The fundamental factor that you need to master when it comes to getting creative with your article writing is your choice of words. While you do not want to deceive your audience with unsuitable words when something more concise will do, you will want to use interesting words whenever possible.
Another fundamental factor that you need to appreciate when working to make your article writing more creative is the way you structure an article. Long blocks of text are far less compelling than a concise, direct and written sentence or paragraph. Don’t use five words when one will do.
One of the easiest ways to do this is to write short paragraphs. By writing a how-to article, you are dealing with exactly what the title indicates, and you are meeting a need of your reader.
The nice thing about a how-to article is that only people interested in learning how to do something specifically will read your article. Also, if you stick to the topic and teach them how to do it, you will succeed at writing an interesting article, at least to them.
Create an interesting article that include a story of how what you are writing about has helped someone else or how your technique has benefited someone else. Also, you can keep your article interesting by offering information that is rarely found elsewhere and even an information that you alone can offer.
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